Biotech Indigo at a Tipping Point

For over a century, 99% indigo has come from petrochemical sources.
A dominance built on energy-intensive processes and relying on non-renewable and toxic raw materials.

Yet denim’s iconic blue doesn’t have to come at a heavy cost to the planet.

• In 2024, we’ve started producing at industrial scale our first biobased dye, Eco-Indigo marking a major milestone not just for us, but for the entire denim ecosystem.
• In early 2025, through a successful collaboration with Orta Anadolu in Turkey and à Citizens of Humanity Group in the U.S., the first denim collections dyed with our Eco-indigo hit the market with thousands of jeans that symbolize a more responsible era for denim.

Why does it matter ?

Because dyeing is one of the most polluting stages in textile and apparel manufacturing. The introduction of an indigo dye with a radically lower environmental footprint compared to petrobased indigo should drive a systemic shift across the industry.

As our CEO Jérémie Blache shared with Inside Denim:

The momentum is real. From innovators to denim mills and global brands, the message is clear: change is possible and it’s already happening.

Being more sustainable is not only the right thing to do, but also a strategic advantage.

Let’s keep pushing toward an industry where the colors we wear truly answer the challenges of our time.

Read the full Inside Denim article here